WWF Japan was established in Tokyo in 1971. It grapples with various national and international issues that Japan is involved - conservation of Nansei Shoto Archipelago (including the coral reef in Shiraho in Ishigaki Island) and tidal flats in many places, promotion of forestry certification scheme and environmental education, prevention of global warming through promotion of natural energy, policy advocacy on the CITES, etc. It also supports citizen groups and researchers engaged in conservation through fund grant programme.
The world is getting concerned of global warming as the most serious boarderless environmental problem. Japan is the fourth largest carbon dioxide emitters after the USA, Russia and China. As a part of WWF Global Climate Change Programme, WWF Japan advocated the Kyoto Protocol to enter into force. It encourages the Japanese industries and the power sectors to reduce carbon dioxide emission.