World Wildlife Fund - Canada

To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:

• conserving the world's biological diversity,
• ensuring that the use of renewable natural resources is sustainable,
• promoting the reduction of pollution and wasteful consumption.
  Over time, our work has expanded from protecting particular wildlife species and habitats to protecting

   
  life on Earth – including our own. Today, our work is about:
   
   
  Life, because every project that WWF-Canada undertakes is, at its core, about protecting and restoring ecosystems. We measure our success in the abundance and diversity of wildlife and the healthy functioning of natural places in our world. In turn, healthy ecosystems provide the clean air, clean water, and healthy food webs that are essential to every community and the drivers of every economy.
   
   

  Living, because the choices we make every day decide the future of everyone and everything around us. From what we buy to how we get to work, our actions shape human communities and ecosystems around the world. In all of our work, WWF-Canada looks for ways to live – and make a living – on a healthy living planet.

  The unique way in which WWF works in Canada and around the globe drives lasting results. We are:

  Science-based: we believe good science is the foundation for sound conservation practice and policy.

  Solutions-oriented: we aim to be at the forefront of thoughtful and pragmatic approaches to tough conservation problems, dare to take risks, try new ideas, and challenge our own and others’ thinking.

  Focused on lasting results: we design our conservation initiatives to be workable, robust, adaptive, and resilient to changing circumstances.

  Local to global, and global to local: each project we undertake in Canada draws on – and contributes to – the combined expertise of our international network.

  Collaborative: we extend our reach and magnify our impact by working with key players in all sectors, including governments, businesses, other NGOs, and academic institutions to solve conservation challenges.

  WWF's conservation results include the protection of 38 million hectares of Canadian wilderness through the Endangered Spaces Campaign; the creation of critical marine protected areas on all three coasts, including Gwaii Haanas and Bowie Seamount off the coast of in BC, Ninginganiq on Baffin Island in the Arctic, and the Gully off the coast of Nova Scotia; and the establishment of the largest freshwater reserve in the world in western Lake Superior.